Marignan Partners has advised the shareholders of GreenCityZen in connection with its sale to the Simpliciti Group
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Founded by Alexandre Boudonne, François Hamon, and Guy Lecurieux, GreenCityZen, based in Marseille, offers digital solutions for the sustainable management of water resources. The company has experienced significant growth due to the relevance of its solutions, gaining the trust of major French municipalities such as Paris, Marseille, Lyon, Toulouse, Bordeaux, Martigues, and prominent international clients such as the United Nations.
The Marignan Partners deal team was composed of:
• Jordan Jablonka and Benjamin Prévost on M&A and corporate law aspects.
• Eve Dauvois on tax matters.
• Marie de Combles on intellectual property aspects.
Statements:
• Maxime Bérard, Chairman and CEO of Simpliciti: “Simpliciti positions itself as a consolidation platform for technology solution providers for local authorities, and this acquisition illustrates Simpliciti’s ability to unite around its industrial project. The issues addressed by GreenCityZen perfectly align with Simpliciti’s impactful mission of using technology to preserve natural resources in territories. Furthermore, we found in the GreenCityZen team, beyond shared values, a capacity to deepen our technical expertise around the Internet of Things. With the three founders and their team continuing the adventure with Simpliciti, we are now ready to join forces and invest heavily in developing this activity to accelerate its adoption both in France and abroad.”
• François Hamon, President of GreenCityZen: “The work accomplished by our teams since the company’s inception is considerable, and this new phase is a recognition of that effort. GreenCityZen has transformed its clients’ operations by managing water network activities through data. GreenCityZen is now pursuing this industrial partnership with Simpliciti to offer a strong market leadership with the critical size needed to significantly expand this transformation in France and internationally. Additionally, we are convinced that in the future, territories will need to break down departmental silos to address issues in depth and have interconnected solutions. For instance, the stormwater network needs green spaces to reduce runoff and also needs informed waste collection management to reduce marine pollution.”
• Etienne Chemel and François Bernon, Directors in idiCo’s Lower Mid-Cap team: “In February 2023, when idiCo took a majority stake in Simpliciti alongside its executives and managers, it was with the ambition to accelerate its development in France and internationally. The acquisition of GreenCityZen marks an important milestone in this roadmap. We are pleased with this acquisition, which reinforces Simpliciti’s positioning, which had greatly impressed us, and allows for the combination of economic development and impact.”
About Simpliciti
Simpliciti is a company providing software, embedded hardware, and consulting services for waste collection and mobility, headquartered in Aix-en-Provence. The company serves 500 local authorities and approximately 1,000 private sector actors serving the public sector and has an ambitious development plan. Its goal is to become a consolidation platform for technology solution providers around smart cities. The company is a Mission-Driven Company, certified Positive Workplace, and part of the ETIncelles state program. Simpliciti Website
About GreenCityZen
Based in Marseille, GreenCityZen is a GreenTech specializing in technological solutions for managing water networks through data. The company designs and distributes equipment for stormwater and wastewater networks, access to drinking water, and smart irrigation. Its clients include private actors such as Veolia, Suez, and Saur, as well as municipal authorities. GreenCityZen Website
About idiCo
A spin-off from Omnes Capital’s private equity activities, idiCo is a major player in private equity and private debt, regulated by the French Financial Markets Authority, and a subsidiary of the IDI Group. idiCo invests in French SMEs and mid-sized companies through minority and majority stakes or bond financing to support responsible value creation through three main strategies: lower mid-cap, small cap, and private debt. idiCo manages nearly €1 billion in assets across 31 investments and has supported over 110 companies in recent years. The management company primarily operates in the healthcare, B2B services, technology, and industrial sectors. idiCo Website
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